Generoso Branca

I am a Lecturer in the Department of Marketing at Bocconi University (Italy), a Fellow in Marketing Management at SDA Bocconi School of Management (Italy), where I am also a member of the Channel & Retail Lab, and an Associate fellow at Business Research Unit, ISCTE (Portugal).

I am a Co-Founder and Partner of BRIDGEX.

My research interests focus on consumer behavior and sustainability, diversity and inclusion in the marketplace, and immersive technologies.

I am a tireless traveler, always looking for new stimuli and always curious about what’s next.