Invited Talks
Evaluating consumer readiness to invest in sustainable goods.
EVOLVEPACK International Conference. Ecological food packaging: economic, social and environmental prospects for mediterranean countries. 4-5 December 2025, Tanger, Morocco.
Diversità e inclusione. Oltre la comunicazione. OneMorePack 2025 – XI Edizione. 6 June 2025, Città della Scienza, Naples, Italy.
DEIA e il mercato. Il valore nella diversità dal punto di vista della ricerca di marketing. Diversity Brand Summit. 20 February 2025, Milan, Italy.
Trade Marketing effectiveness: insight dalla letteratura. 2 October 2024, New LiNEXT, Milan, Italy.
La sfida dell’omnicanalità. Marketing e imprenditoria nell’era digitale. Tecniche e consigli per chi vuole fare impresa. 13 November 2018. JEBS Consulting, University of Sannio, Benevento, Italy.
Media
Mancinelli, M. (2026). Grocery: informazione e sostenibilità in confezione. Largo Consumo n. 2/2026. https://www.largoconsumo.info/-/grocery-informazione-e-sostenibilita-in-confezione/1.0?redirect=%2Fpercorsi%2F-%2Fcategoria%2Friciclo%2F52592%3Fp_r_p_categoryId%3D52592&p_r_p_categoryId=52592
Identity over ideology: how Gen Z is rediscovering vintage. SDA Bocconi Insight. https://www.sdabocconi.it/en/sda-bocconi-insight/knowledge/identity-over-ideology-how-gen-z-is-rediscovering-vintage/
Riggi. E. (06.10.2025). La passione per il vintage della Gen Z? Identità più che ideologia. La ricerca Bocconi. iO Donna, Corriere della Sera. https://www.iodonna.it/attualita/costume-e-societa/2025/10/06/vintage-passione-usato-second-hand-gen-z-ricerca-universita-bocconi/
Winning Gen Z’s Heart Through Brand Activism: Action, Not Just Words. A conversation with Antonella Cammarota and Generoso Branca. Italian Journal of Marketing – The Blog. https://www.simktg.it/brand-activism-gen-z-authenticity/
Buying alone is not good for elders. Sarfatti 25, 2(2025). https://www.viasarfatti25.unibocconi.it/rivista/2025/2/
Ritrovarsi tra gli scaffali. https://www.unibocconi.it/it/news/ritrovarsi-tra-gli-scaffali
How do we judge the authenticity of activist influencers? SDA Bocconi Insight.
https://www.sdabocconi.it/en/sda-bocconi-insight/theory-to-practice/marketing–sales/how-do-we-judge-the-authenticity-of-activist-influencers
Colletti, C., & Gramigliano, F. (17.02.2025). L’ondata dei brandi anti woke non travolge (per ora) l’Europa. Il Sole 24 Ore.
https://www.ilsole24ore.com/art/l-ondata-brand-anti-woke-non-travolge-per-ora-l-europa-AG1g6YqC
Measuring customer loyalty: Bridging the gap between theory and practice. SDA Bocconi Insight.
https://www.sdabocconi.it/en/sda-bocconi-insight/research-updates/marketing–sales/measuring-customer-loyalty-bridging-the-gap-between-theory-and-practice
Marketing for diversity and inclusion: unlocking consumer, company, and societal benefits. Knowledge@emlyon.
https://knowledge.em-lyon.com/en/marketing-for-diversity-and-inclusion/
Beyond physical reality. Opportunities for product and packaging strategies in the age of Virtual Reality. E&M Plus. https://emplus.egeaonline.it/en/466/nextgen-management/1516/beyond-physical-reality_-packaging-and-product.
Brand activism e Generazione Z: le aziende possono fare la differenza? Mark-up.
https://www.mark-up.it/brand-activism-e-generazione-z-le-aziende-possono-fare-la-differenza/.
Events
Loyalty Promotion Monitor Event. 27 November 2025. SDA Bocconi School of Management, Milan, Italy.
Loyalty Promotion Monitor Event. 29 October 2024. SDA Bocconi School of Management, Milan, Italy.
